Anchor Text SEO: How to Use It Correctly in 2025 Anchor text — the clickable words in a hyperlink — remains one of the most important signals Google uses to understand what a linked page is about. Used correctly, it strengthens your rankings. Used incorrectly, it can trigger a Google penalty. Here is what you …
Absolute vs Relative URLs: Does It Affect Your SEO? The debate between absolute and relative URLs has been around since the early days of SEO. In 2025 the answer is clear, but there are still practical reasons why this matters — particularly for WordPress websites. What Is the Difference? Absolute URL: includes the full path …
Brand vs Keywords: How to Balance SEO and Branding for Your Business One of the most common tensions in digital marketing for small businesses is the conflict between SEO and branding. Your SEO consultant tells you to use keywords like “Sunshine Coast plumber”. Your brand wants you to say “The Gold Tap Company”. Who wins? …
Image SEO Guide: How to Optimise Images for Google in 2025 Images are one of the most overlooked SEO opportunities on most small business websites. Done correctly, image optimisation improves your Google rankings, speeds up your page load time, and opens up an additional traffic channel through Google Image Search. Here is a complete guide …
Strategic Use of Images in Search Engine Optimization Read More »
Link Building in 2025: What Google Actually Rewards (and What It Penalises) Backlinks — links from other websites pointing to yours — remain one of Google’s strongest ranking signals. But the link building landscape has changed dramatically since the early 2000s. What worked in 2010 will get you penalised today. Here is what actually works …
